SpaceX describes exactly how they're planning to make Starlink satellites less visible from Earth

In 2015, Elon Musk announced that his company, SpaceX, would be deploying satellites to orbit that would provide high-speed broadband internet access to the entire world. Known as Starlink, SpaceX began deploying this constellation in May of 2019 with the launch of the first 60 satellites. As of April 22, a total of 422 satellites have been added to the Starlink constellation, and the response hasn't been entirely positive. More

(Source: Phys.org - May 9)